The olive harvest is not just an agricultural task; it is a deeply rooted tradition in Mediterranean culture and lifestyle. In Crete, the process of gathering olives embodies centuries of history and heritage, preserving the connection between people and the land.
During the autumn and winter months, families gather in the olive groves, working with dedication and care to collect the precious fruit. This labor-intensive process, though demanding, is filled with joy and symbolism, as olives are often referred to as the “liquid gold” of the island. The harvest is conducted with respect for nature, utilizing both traditional methods and modern techniques to ensure the highest quality of the fruit.
Once harvested, the olives are transported to the mills, where they are carefully processed to produce extra virgin olive oil—one of the most iconic products of Cretan land. The production process, from harvest to standardization, reflects the commitment of local producers to quality and tradition.
The Most Important Product of Cretan Diet and Culture!
For centuries, the nutritional, aesthetic, therapeutic, and other properties (lighting, lubrication, timber) of olive oil and olives have been recognized by Mediterranean populations. Olive oil consumption provides numerous health benefits and unmatched organoleptic value. It helps prevent chronic diseases, delays cellular aging, and inhibits cancer development. Additionally, it creates a shield against infections and inflammations and prevents liver dysfunctions. It strengthens the cardiovascular, digestive, musculoskeletal, and nervous systems, ranking among the ten healthiest foods for humans.
Here, just a breath away from the heart of the Minoan civilization, we have created a space that reflects the elegance and respect this land deserves to standardize the treasures it so generously offers us. Our family business, with years of experience in agricultural production and collaborations with top-tier producers, continuously invests in carefully selected products.
We proudly present our unique label for the “liquid gold” produced on the foothills of Mount Juktas, the sacred mountain of the Minoans, from certified olive groves. Its name: Minoan Gold—perfectly aligned with the landscape, nature, and history.
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